Alien Thinking

Alien Thinking

Regular price $28.00 $0.00 Unit price per
Shipping calculated at checkout.

Alien Thinking: The Unconventional Path to Breakthrough Ideas

From three top innovation experts at IMD Business School comes a smart new model for innovative thinking and problem solving.

How do people come up with truly original ideas? For the past decade, the authors of this book have studied individuals who have made leaps of creativity-inventors, scientists, doctors, entrepreneurs and artists-and concluded that there are five patterns of thinking that distinguish them from the rest of us.

These five patterns- Attention, Levitation, Imagination, Experimentation and Navigation-lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And, they have learned how to change their prototype ideas in systematic ways to reflect feedback and the constraints of reality.

Bouquet, Cyril (Author), Barsoux, Jean-Louis (Author), Wade, Michael (Author)
ISBN: 1541750918 EAN: 9781541750913
Publisher: PublicAffairs 
Binding: Hardcover
Pub Date: March 16, 2021

Share this Product