Be: A No-Bullsh*t Guide

Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself

Build your confidence, increase your value, and make a lasting impact--a brand authenticity expert shares her most powerful secrets.

These days, everyone in marketing is talking "authenticity." Which means making a personal or professional brand should be simpler than ever, right? What could be easier than "being yourself?"
Simple? Sure. But easy? Not so much.

Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity owns its imperfections and takes responsibility for mistakes. It shows up on the good and bad days. In short, authenticity feels scary. No wonder we try to brand ourselves as someone else we think will be more appealing than our real selves.

Zweig, Jessica (Author)
ISBN: 1683646991 EAN: 9781683646990
Publisher: Sounds True 
Binding: Hardcover
Pub Date: February 16, 2021